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2007-10-24 Views:1218
Recently, Guangbo digital technology company limited is awarded 2007 national torch program high and new technology corporation.
As known, evaluating national torch program high and new tech corporation is an important step to develop high and new technology in our country. Many terms, high standard and strong difficulties are required on evaluating such corporations. For example, the expense for science and technology shall occupy 5% of sales amount in the whole year, the corporation shall assume to develop multi-items of national torch program, and the technology of main products shall be in leading position of our country. Guangbo digital company is awarded this laurel dependent on the advantage of research and innovation.
Special market position of digital product
Though Guangbo Group start business from paper making stationery products, the main digital camera in Guangbo brand with 5-6 mega pixel occupied 5% market share in domestic market. More important, 80% of digital products export to European, North American, Middle east and South Africa market.
Our digital products have owned evident advantage in competitive position of digital industry that is the reason of our rapid development. As known, besides our own accumulation, the continuing development of Guangbo digital company depends on capital investment from our Group investing holding company that is the tough support to us. At the same time, we have powerful research ability following international digital technology developing trend and grasp some independent intelligence property right that is in the advanced level of our country. In addition, the quality of our main product is very stable. The technology index applies to national standard and pass CE authentication. 99.8% of our product measures up and the repair rate is below to 0.5%. Our price is competitive that is 40-50% below than international brand and 25-30% below of other local brand.
Strong support
The development of Guangbo digital company is based on technology cooperation and communication with scientific research institute and advanced corporation.
When the company is established, Guangbo digital company starts cooperating Qinghua digital electronic office that settle stable base for technical developing.
In the beginning of 2005, Guangbo digital company cooperates with Zhejiang optical project research school and sign technical development contract for digital camera lens of 6 mega pixel 3x optical zoom. This contract has been emphatic technical corporation project in our Ningbo city in that year.
From the establishment of our digital company, the principals of science and technology keep technology and products cooperation with Germany, Japanese and Taiwan international advanced corporation. It help Guangbo digital products catch the step of international technical development and get essential technical support.
In 2006, Guangbo digital company invests more than 10 million on technical research that occupied 7% sales amount of that year. We have 3,000 square meters research room and more than 20 sets of research and testing equipment including WCT –Constant temperature and humidity test box, reflex core deflection instrument, spectrum analyzer, core adjusting instrument, big permeation photograph lamp house board, vibration testing machine, collimator their price more than 50,000 Yuan. The price of 6 sets of research and testing equipment is more than 500,000 Yuan including SMT mounter maching, BIU reflow soldering machine and interferometer. We have been informational in inner of our corporation and provide perfect working environment by equipping with advanced data, information and design system for research department.
Powerful research group
After 4 years’ developing, Guangbo digital company has formed a research group with rational structure, high efficiency, spirit of innovation and cooperation.
In the July of 2005, the research center of our company is authorized to establish digital camera project technical center in our district. In the Oct of 2006, Guangbo hard technology center is ranked as municipal hard technology center. Now Guangbo digital technical research center has established 8 department including structure design department, software department, hardware department, mould developing department, engineering department, lens department, inspection center and SMT board research center. The science and technology personnel from junior colleague occupy 32.9% of all our employees. 15.8% of our employees are professional research personnel including 2 doctors, 5 post graduate students and more than 10 personnel with middle and senior rank.
From the beginning of our company, hard technology center has developed more than 10 different models of digital cameras, digital video cameras, MP3, MP4, digital camera lens and embedded software systems. 80% of our products are sold to Europe, North America, South Africa and Middle east.
To occupy international market share
At present, 5-6 mega pixel of digital camera of our company pass safety performance testing by the national camera quality supervise and inspection center. Our digital camera not only conquer EU ROHS directive but also get the CE certification for export that promote Guangbo digital products entering into international market with high cost performance.
Our latest 5mega pixel digital camera uses our independent 5mega pixel auto focus optical lens, single digital camera processor with high integration and perfect algorithm with high definition TFT LCD. It integrates the function of digital camera, digital photography, recording and reproducing, MP3 and MP4 together. This model is equipped with AF optical lens and system integration software with high technology that fills the blank in our domestic market.
At present, our digital camera series with 5 mega pixel have passed municipal science and technology achievement appraisal and been in the national torch program in 2006 and national specific plan for developing trade by science and technology. In the middle of 2006, our company invests a lot to develop 6mega pixel 3 times optical zoom lens of digital camera by cooperating with Zhejiang university. When the lens is developed successfully, it will replace the present lens by importing and produce it by ourselves.
We will face strong challenge in the mature consume market on how to hold proper market position to satisfy different customers.
Guangbo digital company will catch the step of the developing of global digital technology and put them in the product. Then we can own more independent core intellectual property right that will help us to avoid the risk from technical barrier in abroad.