On December 1, 2006, in the 68^th meeting of the stock issue committee of the Stock Supervision and Administration Council of China approves the IPO of Zhejiang Guangbo Group Stock Co., Ltd (Guangbo Stock in short). It is said that Guangbo Stock is the first listing national paper products stationery enterprise.

This issuance of Guangbo Stock gets approved in the first temporary shareholders meeting on August 23, 2006. It will adopts the issuing way of cimulative bidding inquiry issuing for the under network rationing objectives and online capital purchasing fixed price issuing. It plans to issue 48million A share. The stock quality of this issuance accounts for 25.27% of the total stocks. The net asset of each share is 1.52 yuan before issuing.

Guangbo makes paper products stationery powerful

At present, national stationery industry is the more rapid and perfect industry in china light industry. Among the paper products stationery industry, mostly are labor-intensive enterprises, and the chance of entering barrier is relatively lower. Stationery industry has entered the fully competitive stage.

In recent years, with the world stationery industry transfering to the developing countries, the competition of chinese stationery industry gradually shows the characteristics of “ national competition is the same as international competition”.The form of competition transfers from price competition to the all-round competition such as product developing abilith, brand and after sale service, etc.

It is said that Guangbo Stock now is the leading enterprise of the national paper products stationery, having 9 holding subsidiaties, with 7 within the borders and 2 oversea. At present, it mainly engeges in the producing and saling of the stationery commodities. It mainly includes albums, colorprinting package, office appliances and gifts, these five series products. Now the company’s annual printing capacity reaches 1.3 billion per time. This year, Guangbo Stock not only becomes the first paper products stationery franchising producer for 2008 Beijing Olympic Games. The “Guangbo” trademark is regarded as the well-known trademark by trademark bureau of national industrial and commercial administration.

The first half year of this year, the sales achievement of Guangbo Stock shows its strong growth, increased by 26.48% than the half year in 2005. What’s more, the sales income of self-produced products is increased by 39.34% than the half year in 2005.

Raising funds mainly in main business

According to the prospectus, after raising fund of this issuance, Guangbo Stock will invest 167.66 million yuan in the project of high-grade cultural commodities, 118.71 million yuan in the printing project of the first-class books based on digital printing technology, 32.9395 million yuan in the global marketing network construction project.

“High-grade paper cultural commodities project is used to enlarge the company’s existing productivity, including albums, paper office appliance and so on. The printing project of the first-class books based on digital printing technology is a new project, mainly facing to the first-class books in overseas booking market and the printing and processing business of allotype books.” President Wang Liping explains to the reporter, “The global marketing network construction project is a nonproductive project, which is the integration and extension of the marketing network. It is a project provides service and support to better exert the total strategic development of the company, as well as this raising fund investment project.”

Accounted by the reporter, the total amount of the investment of these three projects is 319,309,500 yuan. It is said that if there exist the financing gap between Guangbo Share and the actual raising fund of this issuance, Guangbo Share will solve it by itself. If the raising fund has surplus, it will supply the circulating fund for the daily production operations.

Stationery “cake” can make enough big

Stationery industry as the indispensable consumables industry in people’s daily cultural life, these years with the improving of people’s material and culture level, it acquires rapid development.

The newest investigation of American school home office products association reveals that in 2001 its market scale is increased by 4% than 2000, reaching 312 billion dollars. The market scale of 2002 is increased by 5% to 6% than that in 2001. The market scale of 2003 is 6% to 7%. The market scale of 2004 is about 7% to 8%. The market scale of 2005 will reach 398 billion dollars. Therefore, the consumption market of American office products has a bright future.

At present, the total demand of the national stationery market has pierced through 300 billion yuan. In recent years, it increased by over 10%. The present gross of international stationery market is about 90 billion dollars, with the annual speed over 40%. The paper products stationery as the important part of the stationery industry, it is related to people’s daily study and life. So there is a big market need and a strong purchasing power.

It is said that with the development of the economy and the improvement of people’s living condition, part of consumers are not only satisfied with the products’ center function, but pay more attention to the add-on function and value of the products. During the development of recent years, paper products stationery products show the trend of high-grade and unique market need.

“In the aspect of individuation, the scrap albums are popular in Europe and America. It can provide some assistant fittings, letting consumers enjoy the treasured albums as well as do some simple DIY.” An expert reveals to the reporter, this kind of paper products stationery is very popular in the developed countries and regions like Europe and America, which has a very huge developing potential of the market.

“At present, in international three stationery enterprise have become the World Top 500, and they are STAPLES、OFFICE DEPOT and OFFICEMAX, with annual sales volume over 14 billion dollars. Besides, another five stationery enterprises entered the range of American Top 500”. Wang Liping says, “Compared with foreign enterprises, there exists a big gap for Chinese stationery enterprises. There’re about 344 paper products enterprises of present scale, and only over ten whose sales income reaching billion yuan. However, I can see the future of the stationery, which can be made enough big.”