At present, the global financial crisis is increasingly fierce. The world economic situation is changeable. Various uncertain factors and accidental risk is obviously increased. The economic development of the whole district faced unprecedented great challenge. However, it has great opportunity as well. In order to create the atmosphere of enhancing confidence, overcoming difficulties, guaranting increasing and promoting adjustment, innovation and entrepreneurship among the whole district, today our newspaper open up a special column on uaranting increasing and promoting adjustment, innovation and entrepreneurship, pushing out the first series report, that is, grasping the opportunity in the crisis. It introduces the ways and experience of some enterprises how to grasp the opportunity and overcome the depression in the crisis, providing reference for other enterprises to turn crisis into opportunity.

"Los Angeles smile" is the new appelllation for Steven, general manager of American Guangbo company, given by his friends recently. That's because when other local entrepreneurs pull a long face in coping with the financial crisis, he still has confident smile on his face. "My partner is in China. The Guangbo Group let me work happily. Shouldn't I keep such smile?"

Steven's smile is the epitome of Guangbo confidence. Such confidence let Guangbo Group create the industry miracle in the second half of last year which was the most difficult time for the stationery industries. Its economic benefit was still 18% higher than that of last year.

Since the financial crisis broke out, Guangbo Group’s overseas market has been impacted. However, in face of complicated and changeable external environment, Group leaders considered unanimously that confidence was the most important sector in defeating crisis and turning crisis into opportunity. Under the support of confidence, Guangbo Group overcame difficulties, actively exploring international market.

Firstly, according to American market, they submit the scheme. Combined with American famous stationery design markering company K·GL, actively develop new products that suitable for overseas markets. By using the outward resourses let the products become natively. After seeing the sample of new products stone-paper liber, large stationery purchaser Styble immediately placed an order of about 0.2 million dollars.

The implementation of product transformation strategy aimed at consumers of target countries, not only have created Steven’s admiring Los Angeles smile, but help Guangbo explore new markets in Russia, South America, Africa and so on. Person in charge of Guangbo import and export company said, the motivation brought by crisis let them gain unexpected achievements in new markets of ASEAN, Middle East, Russia, South America and so on.

Just after this year’s new year’s day, Guangbo set up Shanghai digital research and development center, gathered many experts from Tsinghua University, Zhejiang University, Fudan University and so on, trying to get bigger shares in hi-tech markets like digital DV, automotive electronics, hand-held digital TV, etc. Just more than one month, this newly-established digital company  received lots of orders with high quality, let Group electronic products sales be 20% higher.

Guangbo confidence has deeply rooted in the hearts of about 6000 employees. In the end of last year, the company had the activity of giving advice for overwintering, and received about 5000 reasonable suggestions on the aspects of energy saving, improving quality, shortening operational, exploring market and so on.

The first work day after spring festival, the reporter noticed that noboday was absent in the clock-in record in album production workshop which has 235 employees. The first line worker Yang Shufang from Mianyang, Sichuan said, “Tough production task let everyone work hard. We can ensure finishing the large order products marketing to Greece within five days.” Being asked why everyone work so hard, this modest woman said, “Only enterprise has good benefit can we earn money. Guangbo lets us have the confidence of working hard.”

Quoted from Yinzhou Daily