In this Canton Fair’s stationery exhibition area, foreign businessmen had a special liking to the latest environmental protective products of Ningbo Guangbo stationery, shooting by Li Yanhong, reporter of Ningbo Daily.

On November 3, in the obvious position of Ningbo Daily’s front page, published a long communication entitled “Having a fresher way of establishing channel----see the new look of Ningbo foreign trade at the 106th Canton Fair”. It reported that Ningbo enterprises like Guangbo competed to set up marketing channel overseas, improve business efficiency.

The article pointed out, Canton Fair was the “barometer” of China trade. For the last few days, the reporter visited the exhibition hall of the 106th Canton Fair and found that shrewd Ningbo businessmen had a fresher way, establishing marketing channel overseas. Not only drived the rising of export volume, but grasped market discourse.

Steven, the stationery buyer from California, the U.S. showed great interest in environmental-friendly notebooks exhibited by Guangbo Group, but was not sure of the local sales prospects. “Next time, you can have a look at the exclusive shop located in Los Angeles, learn about the sales position.” To ease consumers' fears, Shu Yaoping, general manager of Guangbo imported and exported company, said this to Steven.

Since February of this year, Guangbo Group has set up five stationery products exclusive shops in American’s large and medium-sized cities like Chicago, Los Angeles and New York, to realize Guangbo products face-to-face contacts with local consumers. At present, these exclusive shops have sold over 6 million dollars independent brand commodities for Guangbo, bringing the company’s stationery export year-on-year growth rate over 15%. In Guangbo’s plans, similar independent sales network will cover the areas like Middle East, Southeast Asia, European Union, Africa and South America in future, and set up stationery products exclusive shops in key cities.

The reporter learned that more and more foreign trade companies in our city began to focus on overseas terminal network construction. Such like Peace Bird set up fashion boutiques in Singapore, Younger received Xin Ma Company’s sales network set up in America. “Nobody is willing to let others create brand by using own channel. Having own channel, we can create brand, increase profit.” Many enterprises at exhibition said so.

The article pointed out at last, forced by financial crisis, our city’s foreign trade enterprises tried all ways to improve export efficiency, setting up overseas marketing channel and popularizing own brand was one kind of wise move. Creating brand needs a process. To enhance own brand, enterprise should deepen marketing channel and reduce logistic cost.

                                    Yu Yongjun, reporter of Ningbo Daily